Retail Packaging & Trim System Design
Led packaging, trim, and branded collateral design across seasonal collections and licensed initiatives. Developed cohesive retail systems that translated brand identity into premium, shelf-ready executions.
Retail Collateral
✳︎
Print Production
✳︎
Trim Development
✳︎
Primary Packaging
✳︎
Retail Collateral ✳︎ Print Production ✳︎ Trim Development ✳︎ Primary Packaging ✳︎
Design Approach
System Thinking
Built scalable packaging families that maintained visual hierarchy across multiple SKUs while reinforcing core brand elements.
Brand Storytelling
Balanced heritage-inspired typography and iconography with modern retail polish to enhance shelf presence.
Production Precision
Designed with real-world manufacturing in mind — ensuring accurate bleeds, barcode placement, finishes, and material constraints were accounted for from concept through final production.
Past Projects
Women’s & Girl’s Denim
America’s Cup - 2017
20th Brand Anniversary
Kayu x Vineyard Vines collaboration
My Role
Designed primary and secondary retail packaging
Developed trim + branding systems across product categories
Created production-ready dielines and print files
Managed spot color accuracy, material callouts, and finish specifications
Partnered with product development and vendors to ensure execution integrity
