Hi, I’m Siena Roccograndi.
I’m a multidisciplinary designer working across UX & Digital Design, Graphic Design, Accessories & Physical Design, and Fine Art.
I’m drawn to projects that balance clarity with creativity, where strategy, material, and story come together with purpose.
My Approach
With a background in both design and studio art, I approach each project with a balance of strategy and intuition. I value thoughtful experimentation, close attention to detail, and work that’s willing to take risks in service of something meaningful.
Curiosity & Craft
Whether digital or physical, my process is driven by exploration, material awareness, and a commitment to quality and care.
Intentional Design
I focus on clarity, function, and purpose — creating work that feels thoughtful and grounded rather than overdesigned.
Selected Work
Under Armour - Hunt
Accessories / Physical Design
Closetful - Smart Wardrobe
UX Design Project
Under Armour - Women’s Bags
Accessories / Physical Design
What I do
I work across digital and physical design, shaping thoughtful systems, objects, and experiences. My practice blends strategy, material awareness, and visual clarity—always grounded in purpose.
UX & Digital Design — Research-driven interfaces and experiences that prioritize clarity, usability, and narrative.
Graphic Design — Visual systems, layouts, and identities that communicate with intention.
Accessories & Physical Design — Object-based work informed by material, form, and function.
Fine Art & Experimental Work — Exploratory projects that test ideas, processes, and materials.
