Hi, I’m Siena Roccograndi.
Senior Designer specializing in accessories design and club channel packaging — 11 years from concept through production.
My Approach
With a background in both design and studio art, I approach each project with a balance of strategy and intuition. I value thoughtful experimentation, close attention to detail, and work that’s willing to take risks in service of something meaningful.
Curiosity & Craft
Whether digital or physical, my process is driven by exploration, material awareness, and a commitment to quality and care.
Intentional Design
I focus on clarity, function, and purpose — creating work that feels thoughtful and grounded rather than overdesigned.
Selected Work
Under Armour - Hunt
Accessories / Physical Design
Closetful - Smart Wardrobe
UX Design Project
Under Armour - Women’s Bags
Accessories / Physical Design
What I do
I work across digital and physical design, shaping thoughtful systems, objects, and experiences. My practice blends strategy, material awareness, and visual clarity—always grounded in purpose.
Accessories & Soft Goods — bags, headwear, gloves, tech packs, material development
Packaging & Graphic Design — club channel systems, retail packaging, brand identity, print production
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